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The purpose of this website is to showcase what is available to order for Cupcake Delights by Christina. The content displayed will help inform customers what is available to be purchased and made through Christina's home-based bakery.
The target audience will be women from ages that will range from 20 to 65. Typically, there is a higher percentage of women that order than men. The men are usually the ones to pick up the order. These are women in the community that live within a 60-mile radius of Christina's residence where she does all her baking. The average income salary of people who purchase through Christina is about $65,000. They are married and families that they like to celebrate milestones with. Their occupations are stay-at-home mothers and working mothers. These are women that use mobile devices often to find deals and honest places to do business with. They rely heavily on reviews to make their decisions.
Purple and pink were typical colors that I noticed on bakery websites with the burnt reddish-brown color. I chose purple to coincide with the logo. Purple is known for elegance and a touch of class. I'm hoping to send that message that the products offered are exceptional and good quality.
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223, 203, 227
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174, 125, 186
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117, 67, 0
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40, 7, 66
I wanted the heading font to be similar to cursive writing on a cake. I'm also going to be using that for the title to make it look like handwritten words because part of the title is the owner's name. For the body copy, I chose a sans serif that was a little more compact so it would contrast well with the decorative font that had a more pronounced line-height.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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1234567890!@#$%^&*()_+
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